There are many crucial aspects to storing wine. One such aspect is the glass color of wine bottles. While most consumers are attracted to various bottle variations, marketing companies understand that the glass color plays a more critical role in keeping their wine safe for a long time. Most wineries go for custom practices that are right for their brand. If you produce homemade wines, it will be beneficial for you to understand the importance of glass color for wine.

Let us see the different variations of the glass color and their significance in wine packaging.

What to Consider When Choosing Glass Color for Wine Bottles?

A wine producing company will consider many factors that can affect the taste of their wines and the marketing strategies. Here are some attributes that you should look into-

#1- UV protection of the wine: The most critical factor affecting the wine’s integrity is its sensitivity to light. If the wine is exposed to sunlight and fluorescent lights for long, it can produce off-flavors. Lights can damage the chemical composition of white and sparkling wines even in short-term exposure. Winemakers focusing on protecting their wines usually pack them in green or amber bottles.

#2- Tradition followed: Most wineries place European traditions on a high pedestal when it comes to choosing their glass color. When following the German customs, the green glass indicates wine origins from the Mosel region and brown from the Rheingau region. You will find German Rieslings in brown or green colored bottles. Wines from Champagne, France, are primarily in green glass bottles, and antique green (amber/ green) bottles are popularly used for French Bordeaux wines like Cabernet Sauvignon, Merlot, and other reds. French Burgundian Chardonnay and Pinot Noir are traditionally bottled in dead leaf green and antique green.

#3- Type of wine: The type of grapes used and wine style also impact what glass color bottle you can use to package them. For instance, wines with more amino acid and hydrogen disulfide (H2S) content are at a more significant risk of developing off-flavors. Red wines are mostly bottled in amber and green glasses to prevent them from the damaging effects of UV rays. White and Rose wines that have to be consumed when young can be stored in clear or flint glass bottles.

#4- Marketing: Homemade winemakers have to compete head to head in the wine market where visual aesthetics, design, and packaging heavily impact your sales. Many consumers like to see the color and clarity of the wines they are purchasing. While it can be a challenging marketing tactic for most wines, some like Rose` are still packaged in clear glass to show off their pink color. White wines are also packed in clear or flint glass. On the other hand, you can even see frosted and blue glass bottles on the wine rack to attract customers.

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