Technological innovation has found its way into every industry across the world, and self-storage is no different. Not everyone is tech-savvy, but with variations of every application, the market has an abundance of opportunities for company’s of any size to thrive with using technology. Traditional methods for business have been a long-standing standard for Xtra Storage, but there is definite value in incorporating technology when applicable throughout our locations.
By far, the main focal point for any self-storage facility is to provide a certain level of security for customers, especially if they’re storing precious items. Numerous companies have been successful with their business that don’t take extreme security measures; however, that is also attributed to location! Smart locks are slowly making their way into stores because they don’t require a big ring of keys, and have a mechanism built inside to discard any keys attempting to access the unit.
For those who are afraid of using an app on their phone or providing their credit card information online, then this may not be as much of a perk, but it’s still going to be part of the modern age moving toward a technology-run future. We live in a time where everyone pays for bills, food, school, and other miscellaneous activities through their phone.
If you’re not a global or even a local chain storage company, but still want simple ways to grow your clientele, digital marketing is a fantastic opportunity to consider. Creating a strong online presence will allow your company to reach a broad demographic without having to lift a finger. Social media marketing coupled with unique content has proven to be successful in engaging with target audiences.
Where there is help with management, there’s a way. Web-based and Windows-based applications provide an online system to alleviate any confusion when actively running the company. Increasing customer relationships is essential to maintaining repeat and loyal customers, spreading word-of-mouth, and ultimately surging your client list.